Augmented Reality (AR) was the perfect technology that the Digitopians used to balance the modern consumerism with nature.
They were able to augment virtual structures and spaces in their real world, they didn't have to compromise nature for commerce.
The Confederates went the other way and destroyed their land in favour of commerce and industry.
STAR acts as the free media, it holds footage of what really happened in the invasion - the Confederate controlled media don't show this.
Jay is trying to switch it back on.